Date of last revision: July 19, 2011.
This policy contains nine sections.
2. Information We Receive
3. Sharing information on Ephoboo
4. Information You Share With Third Parties
5. How We Use Your Information
6. How We Share Information
7. How You Can Change or Remove Information
8. How We Protect Information
9. Other Terms
2. Information We Receive
Information you provide to us:
Information About Yourself. When you sign up for Ephoboo you provide us with your name and email address. You will also be able to add a picture of yourself. In some cases we may ask for additional information for security reasons or to provide specific services to you. Once you register you can provide other information about yourself by connecting with, for example, your current city, hometown, family, relationships, networks, activities, interests, and places. You can also provide personal information about yourself, such as your political and religious views.
Content. One of the primary reasons people use Ephoboo is to share contact information with others. If you do not want us to store metadata associated with content you share on Ephoboo (such as photos), please remove the metadata before uploading the content.
Contact Information. We offer contact importer tools to help you upload your contacts’ addresses so that you can find your contacts on Ephoboo, and invite your contacts who do not have Ephoboo accounts to join. If you give us your password to retrieve those contacts, we will not store your password after you have uploaded your contacts’ information.
Information we collect when you interact with Ephoboo:
Access Device and Browser Information. When you access Ephoboo from a computer, mobile phone, or other device, we may collect information from that device about your browser type, location, and IP address, as well as the pages you visit.
Cookie Information. We use "cookies" (small pieces of data we store for an extended period of time on your computer, mobile phone, or other device) to make Ephoboo easier to use, to make our advertising better, and to protect both you and Ephoboo. For example, we use them to store your login ID (but never your password) to make it easier for you to login whenever you come back to Ephoboo. We also use them to confirm that you are logged into Ephoboo. You can remove or block cookies using the settings in your browser, but in some cases that may impact your ability to use Ephoboo.
Information we receive from third parties:
Information from other websites. We may institute programs with advertising partners and other websites in which they share information with us:
If in any of these cases we receive data that we do not already have, we will “anonymize” it within 180 days, meaning we will stop associating the information with any particular user. If we institute these programs, we will only use the information in the ways we explain in the “How We Use Your Information” section below.
Information from other users. We may collect information about you from other Ephoboo users, such as when a contact tags you in a photo, video, or place, provides contact details, or indicates a relationship with you.
3. Sharing information on Ephoboo.
This section explains how your privacy settings work, and how your information is shared on Ephoboo. You should always consider your privacy settings before sharing information on Ephoboo.
Name and Profile Picture. Ephoboo is designed to make it easy for you to find and connect with others. For this reason, your name and profile picture do not have privacy settings. If you are uncomfortable with sharing your profile picture, you should delete it (or not add one). You can also control who can find you when searching on Ephoboo or on public search engines using the Applications and Websites privacy setting.
Contact Information. Your contact information settings control (available when customizing your privacy settings) who can contact you on Ephoboo, and who can see your contact information such as your email and phone number(s). Remember that none of this information is required except for your email address, and you do not have to share your email address with anyone.
Personal Information. Your personal information settings control who can see your personal information, such as your religious and political views, if you choose to add them. We recommend that you share this information using the contacts of contacts setting.
Posts by Me. You can select a privacy setting for every post you make using the publisher on our site. Whether you are uploading a photo or posting a status update, you can control exactly who can see it at the time you create it. Whenever you share something look for the lock icon. Clicking on the lock will bring up a menu that lets you choose who will be able to see your post. If you decide not to select your setting at the time you post the content, your content will be shared consistent with your Posts by Me default privacy (available when customizing your privacy settings).
Gender and Birth Date. In addition to name and email address, we require you to provide your gender and birth date during the registration process. We ask for your date of birth to verify that you are 13 or older, and so that we can better limit your access to content and advertisements that are not age appropriate. Because your date of birth and gender are required, you cannot delete them. You can, however, edit your profile to hide all (or part) of such fields from other users.
Other. Here are some other things to remember:
“Everyone” Information. Information set to “everyone” is publicly available information, just like your name, profile picture, and connections. Such information may, for example, be accessed by everyone on the Internet (including people not logged into Ephoboo), be indexed by third party search engines, and be imported, exported, distributed, and redistributed by us and others without privacy limitations. Such information may also be associated with you, including your name and profile picture, even outside of Ephoboo, such as on public search engines and when you visit other sites on the internet. The default privacy setting for certain types of information you post on Ephoboo is set to “everyone.” You can review and change the default settings in your privacy settings. If you delete “everyone” content that you posted on Ephoboo, we will remove it from your Ephoboo profile, but have no control over its use outside of Ephoboo.
Minors. We reserve the right to add special protections for minors (such as to provide them with an age-appropriate experience) and place restrictions on the ability of adults to share and connect with minors, recognizing this may provide minors a more limited experience on Ephoboo
4. Information You Share With Third Parties.
Ephoboo Platform. As mentioned above, we do not own or operate the applications or websites that use Ephoboo Platform. That means that when you use those applications and websites you are making your Ephoboo information available to someone other than Ephoboo. Prior to allowing them to access any information about you, we require them to agree to terms that limit their use of your information (which you can read about in Section 9 of our Statement of Rights and Responsibilities) and we use technical measures to ensure that they only obtain authorized information. To learn more about Platform, visit our About Platform page.
Connecting with an Application or Website. When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your contacts’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. We may also make information about the location of your computer or access device and your age available to applications and websites in order to help them implement appropriate security measures and control the distribution of age-appropriate content. If the application or website wants to access any other data, it will have to ask for your permission.
We give you tools to control how your information is shared with applications and websites that use Platform. For example, you can block all platform applications and websites completely or block specific applications from accessing your information by visiting your Applications and Websites privacy setting or the specific application’s “About” page. You can also use your privacy settings to limit which of your information is available to “everyone”.
You should always review the policies of third party applications and websites to make sure you are comfortable with the ways in which they use information you share with them. We do not guarantee that they will follow our rules. If you find an application or website that violates our rules, you should report the violation to us on this contact form and we will take action as necessary.
When your contacts use Platform. If your contact connects with an application or website, it will be able to access your name, profile picture, gender, user ID, and information you have shared with “everyone.” It will also be able to access your connections, except it will not be able to access your contact list. If you have already connected with (or have a separate account with) that website or application, it may also be able to connect you with your contact on that application or website. If the application or website wants to access any of your other content or information (including your contact list), it will have to obtain specific permission from your contact. If your contact grants specific permission to the application or website, it will generally only be able to access content and information about you that your contact can access. In addition, it will only be allowed to use that content and information in connection with that contact. For example, if a contact gives an application access to a photo you only shared with your contacts, that application could allow your contact to view or print the photo, but it cannot show that photo to anyone else.
We provide you with a number of tools to control how your information is shared when your contact connects with an application or website. For example, you can use your Application and Websites privacy setting to limit some of the information your contacts can make available to applications and websites. You can block all platform applications and websites completely or block particular applications or websites from accessing your information. You can use your privacy settings to limit which contacts can access your information, or limit which of your information is available to “everyone.” You can also disconnect from a contact if you are uncomfortable with how they are using your information.
Pre-Approved Third-Party Websites and Applications. In order to provide you with useful social experiences off of Ephoboo, we occasionally need to provide General Information about you to pre-approved third party websites and applications that use Platform at the time you visit them (if you are still logged in to Ephoboo). Similarly, when one of your contacts visits a pre-approved website or application, it will receive General Information about you so you and your contact can be connected on that website as well (if you also have an account with that website). In these cases we require these websites and applications to go through an approval process, and to enter into separate agreements designed to protect your privacy. For example, these agreements include provisions relating to the access and deletion of your General Information, along with your ability to opt-out of the experience being offered. You can disable instant personalization on all pre-approved websites and applications using your Applications and Websites privacy setting. You can also block a particular pre-approved website or application by clicking "No Thanks" in the blue bar when you visit that application or website. In addition, if you log out of Ephoboo before visiting a pre-approved application or website, it will not be able to access your information.
Exporting Information. You (and those you make your information available to) may use tools like RSS feeds, mobile phone address book applications, or copy and paste functions, to capture, export (and in some cases, import) information from Ephoboo, including your information and information about you. For example, if you share your phone number with your contacts, they may use third party applications to sync that information with the address book on their mobile phone.
Advertisements. Sometimes the advertisers who present ads on Ephoboo use technological methods to measure the effectiveness of their ads and to personalize advertising content. You may opt-out of the placement of cookies by many of these advertisers. You may also use your browser cookie settings to limit or prevent the placement of cookies by advertising networks. Ephoboo does not share personally identifiable information with advertisers unless we get your permission.
Links. When you click on links on Ephoboo you may leave our site. We are not responsible for the privacy practices of other sites, and we encourage you to read their privacy statements.
5. How We Use Your Information
We use the information we collect to try to provide a safe, efficient, and customized experience. Here are some of the details on how we do that:
To manage the service. We use the information we collect to provide our services and features to you, to measure and improve those services and features, and to provide you with customer support. We use the information to prevent potentially illegal activities, and to enforce our Statement of Rights and Responsibilities. We also use a variety of technological systems to detect and address anomalous activity and screen content to prevent abuse such as spam. These efforts may on occasion result in a temporary or permanent suspension or termination of some functions for some users.
To contact you. We may contact you with service-related announcements from time to time. You may opt out of all communications except essential updates on your account notifications page. We may include content you see on Ephoboo in the emails we send to you.
To serve personalized advertising to you. We don’t share your information with advertisers without your consent. (An example of consent would be if you asked us to provide your shipping address to an advertiser to receive a free sample.) We allow advertisers to choose the characteristics of users who will see their advertisements and we may use any of the non-personally identifiable attributes we have collected (including information you may have decided not to show to other users, such as your birth year or other sensitive personal information or preferences) to select the appropriate audience for those advertisements. For example, we might use your interest in soccer to show you ads for soccer equipment, but we do not tell the soccer equipment company who you are. You can see the criteria advertisers may select by visiting our advertising page. Even though we do not share your information with advertisers without your consent, when you click on or otherwise interact with an advertisement there is a possibility that the advertiser may place a cookie in your browser and note that it meets the criteria they selected.
To serve social ads. We occasionally pair advertisements we serve with relevant information we have about you and your contacts to make advertisements more interesting and more tailored to you and your contacts. For example, if you connect with your favorite band’s page, we may display your name and profile photo next to an advertisement for that page that is displayed to your contacts. We only share the personally identifiable information visible in the social ad with the contact who can see the ad. You can opt out of having your information used in social ads on this help page.
To supplement your profile. We may use information about you that we collect from other Ephoboo users to supplement your profile (such as when you are tagged in a photo or mentioned in a status update). In such cases we generally give you the ability to remove the content (such as allowing you to remove a photo tag of you) or limit its visibility on your profile.
To make suggestions. We use your information, including the addresses you import through our contact importers, to make suggestions to you and other users on Ephoboo. For example, if another user imports the same email address as you do, we may suggest that you add each other as contacts. Similarly, if one of your contacts uploads a picture of you, we may suggest that your contact tag you in the picture. We do this by comparing your contact’s pictures to information we’ve put together from the photos you’ve been tagged in. We may also suggest that you use certain tools and features based on what your contacts have used. You can control whether we suggest that another user add you as a contact through your “search for you on Ephoboo” privacy setting. You can control whether we suggest that another user tag you in a photo by clicking customize from your privacy settings.
To help your contacts find you. We allow other users to use contact information they have about you, such as your email address, to find you, including through contact importers and search. You can prevent other users from using your email address to find you using the search section of your privacy settings.
Downloadable Software. Certain downloadable software applications and applets that
we offer, such as our browser toolbars and photo uploaders, transmit data to
us. We may not make a formal disclosure if we believe our collection of and use
of the information is the obvious purpose of the application, such as the fact
that we receive photos when you use our photo uploader. If we believe it is not
obvious that we are collecting or using such information, we will make a
disclosure to you the first time you provide the information to us so that you
can decide whether you want to use that feature.
Memorializing Accounts. If we are notified that a user is deceased, we may memorialize the user’s account. In such cases we restrict profile access to confirmed contacts, and allow contacts and family to write on the user’s Wall in remembrance. We may close an account if we receive a formal request from the user’s next of kin or other proper legal request to do so.
6. How We Share Information
Ephoboo is about sharing information with others — contacts and people in your communities — while providing you with privacy settings that you can use to restrict other users from accessing some of your information. We share your information with third parties when we believe the sharing is permitted by you, reasonably necessary to offer our services, or when legally required to do so. For example:
When you make a payment. When you enter into transactions with others or make payments on Ephoboo, we will share transaction information with only those third parties necessary to complete the transaction. We will require those third parties to agree to respect the privacy of your information.
When you invite a contact to join. When you ask us to invite a contact to join Ephoboo, we will send your contact a message on your behalf using your name. The invitation may also contain information about other users your contact might know. We may also send up to two reminders to them in your name. You can see who has accepted your invitations, send reminders, and delete your contacts’ email addresses on your invite history page. If your contact does not want us to keep their information, we will also remove it at their request by using this help page.
When you choose to share your information with marketers. You may choose to share information with marketers or electronic commerce providers that are not associated with Ephoboo through on-site offers. This is entirely at your discretion and we will not provide your information to these marketers without your consent.
To help your contacts find you. By default, we make certain information you have posted to your profile available in search results on Ephoboo to help your contacts find you. However, you can control who can see some of this information, as well as who can find you in searches, through your privacy settings. We also partner with email and instant messaging providers to help their users identify which of their contacts are Ephoboo users, so that we can promote Ephoboo to those users.
To give search engines access to publicly available information. We generally limit search engines’ access to our site. We may allow them to access information set to the “everyone” setting (along with your name and profile picture) and your profile information that is visible to everyone. You can change the visibility of some of your profile information using the customize section of your privacy settings. You can also prevent search engines from indexing your profile using the Applications and Websites privacy setting.
To help improve or promote our service. Sometimes we share aggregated
information with third parties to help improve or promote our service. But we
only do so in such a way that no individual user can be identified or linked to
any specific action or information.
To provide you with services. We may provide information to service providers that help us bring you the services we offer. For example, we may use third parties to help host our website, send out email updates about Ephoboo, remove repetitive information from our user lists, process payments, or provide search results or links (including sponsored links). These service providers may have access to your personal information for use for a limited time, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.
To advertise our services. We may ask advertisers outside of Ephoboo to display ads promoting our services. We may ask them to deliver those ads based on the presence of a cookie, but in doing so will not share any other information with the advertiser.
To respond to legal requests and prevent harm. We may disclose information pursuant to subpoenas, court orders, or other requests (including criminal and civil matters) if we have a good faith belief that the response is required by law. This may include respecting requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law under the local laws in that jurisdiction, apply to users from that jurisdiction, and are consistent with generally accepted international standards. We may also share information when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect ourselves and you from people violating our Statement of Rights and Responsibilities. This may include sharing information with other companies, lawyers, courts or other government entities.
7. How You Can Change or Remove Information
Editing your profile. You may change or remove your profile information at any time by going to your profile page and clicking “Edit My Profile.” Information will be updated immediately.
Delete uploaded contacts. If you use our contact importer to upload addresses, you can later delete the list on this help page. You can delete the email addresses of contacts you have invited to join Ephoboo on your invite history page.
Deactivating or deleting your account. If you want to stop using your account you may deactivate it or delete it. When you deactivate an account, no user will be able to see it, but it will not be deleted. We save your profile information (connections, photos, etc.) in case you later decide to reactivate your account. Many users deactivate their accounts for temporary reasons and in doing so are asking us to maintain their information until they return to Ephoboo. You will still have the ability to reactivate your account and restore your profile in its entirety. When you delete an account, it is permanently deleted from Ephoboo. You should only delete your account if you are certain you never want to reactivate it. You may deactivate your account on your account settings page or delete your account on this help page.
Limitations on removal. Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy settings, or it was copied or stored by other users. However, your name will no longer be associated with that information on Ephoboo. (For example, if you post something to another user’s profile and then you delete your account, that post may remain, but be attributed to an “Anonymous Ephoboo User.”) Additionally, we may retain certain information to prevent identity theft and other misconduct even if deletion has been requested. If you have given third party applications or websites access to your information, they may retain your information to the extent permitted under their terms of service or privacy policies. But they will no longer be able to access the information through our Platform after you disconnect from them.
Backup copies. Removed and deleted information may persist in backup copies for up to 90 days, but will not be available to others.
Non-user contact information. If a user provides your email address to us, and you are not a Ephoboo user but you want us to delete your address, you can do so on this help page. However, that request will only apply to addresses we have at the time of the request and not to any addresses that users provide to us later.
8. How We Protect Information
We do our best to keep your information secure, but we need your help. For more detailed information about staying safe on Ephoboo, visit the Ephoboo Security Page.
Steps we take to keep your information secure. We keep your account information on a secured server behind a firewall. When you enter sensitive information (such as credit card numbers and passwords), we encrypt that information using secure socket layer technology (SSL). We also use automated and social measures to enhance security, such as analyzing account behavior for fraudulent or otherwise anomalous behavior, may limit use of site features in response to possible signs of abuse, may remove inappropriate content or links to illegal content, and may suspend or disable accounts for violations of our Statement of Rights and Responsibilities.
Risks inherent in sharing information. Although we allow you to set privacy options that limit access to your information, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other users with whom you share your information. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on Ephoboo will not become publicly available. We are not responsible for third party circumvention of any privacy settings or security measures on Ephoboo. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.
Report Violations. You should report any security violations to us on this help page.
9. Other Terms
Consent to Collection and Processing in the United States. By using Ephoboo, you consent to having your personal data transferred to and processed in the United States.
Defined Terms. "Us," "we," "our," "Platform" and "Ephoboo" mean the same as they do in the Statement of Rights and Responsibilities. “Information” and “content” are used more generally and interchangeably here than in the Statement of Rights and Responsibilities unless otherwise limited by the context
Ephoboo © 2011